Skin care is expected to have a bright future in the Philippines as a healthier economic outlook and rising levels of disposable income encourage consumers to invest more in these products. Filipinos are also becoming increasingly knowledgeable about the importance of protecting and taking care of their skin, and this will likely translate into the adoption of more complex skin care routines, with both women and men willing to invest in these products.
With consumers highly engaged on social media platforms in the Philippines, brands are leveraging digital content trends that incorporate skin care practices to help market their brands. Digital content and stories referred to as “Get Ready With Me”, “Story Time” and “Get Unready With Me,” show consumers and content creators getting ready, unready, and telling a story while using skin care products.
Sustainability is a growing trend within skin care in the Philippines, which is expected to fuel product innovations in the forecast period. Local consumers are becoming more aware of the impact of their purchasing decisions on the health of the planet.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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