Skin care is likely to have a bright future in the Philippines as a healthier economic outlook and rising levels of disposable income encourage consumers to invest more in these products. This comes in spite of the fact that the market will continue to grapple with shortages of key ingredients, such as sunflower seed oil, at least into the end of 2024.
As the economy improves, premium brands are expected to expand their ranges of products and services, with the likes of Shiseido, for example, already offering luxurious beauty treatments to compete with those offered by dermatologists. Having experienced the tangible benefits of these advanced skin care lines, consumers are likely to be keen to replicate the “beauty salon” experience in their own homes, translating into further sales.
A greater interest in organic skin care products using natural ingredients is also likely to be seen over the forecast period. For instance, brands such as Ever Bilena are making inroads by developing products with a more natural positioning which appeal to a mass market.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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