Skin care is expected to remain a key beauty and personal care category in which Finns are keen to invest. Skin health is something that matters to most Finns – something shown by rising sales of moisturisers with increased SPF, for example.
Ingredients will play a more prominent role in sales of skin care during the forecast period as consumers are becoming more aware of the benefits offered by different ingredients. In addition to anti-ageing properties, there is rising demand for ingredients that maintain the natural microbiome, for example.
Skin care will see more innovative products enter the competition throughout the forecast period. At the most basic level these will be multipurpose products such as moisturisers with SPF, or lip care products with a tint.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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