The outlook for skin care in Pakistan in 2025 remains positive, with continued growth driven by greater beauty awareness, the rise of clean and natural beauty trends, and the expansion of modern retail and e-commerce. Consumers are expected to increasingly demand products that emphasise wellness, ingredient transparency, and multifunctionality.
Local brands are expected to broaden their herbal, halal, and organic product portfolios to cater to growing demand for clean beauty. Multinationals are likely to respond by introducing locally adapted innovations focusing on skin health, lightweight textures suitable for hot climates, and affordability.
Innovation in skin care is expected to focus on lightweight gel moisturisers, vitamin C and niacinamide serums, daily creams with SPF, and dermocosmetic lines targeting hydration and barrier repair. Companies investing in clinical-grade efficacy, halal-certified clean beauty, and personalised skincare recommendations through digital platforms are expected to gain a competitive advantage in 2025 and beyond.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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