Skin care is expected to see steady growth in value terms (at constant 2024 prices), fuelled by the projected growth of facial care. This will remain the most important area of skin care, driven mainly by the demand for anti-agers and basic moisturisers.
Consumers are increasingly looking for products that are not only effective but which are also sustainable and environmentally friendly. As players respond to these demands this is likely to help drive growth, with consumers expected to show a willingness to pay a bit more for greener and more ethical products.
Scientific research is revolutionising the Italian skin care market with the introduction of biotechnological and sustainable ingredients. Algae extracts and marine retinoids are among the most innovative ingredients, offering significant benefits for the skin such as improving texture and reducing wrinkles.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Skin Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!