Given the resilience of skin care, as consumers have adopted a more health and wellness-oriented approach to beauty, the category is set to continue seeing retail volume and current value growth in the forecast period in the US. Notably, a more preventive or proactive approach is rising, where consumers are looking for ways to invest in their skin care now to support their long-term goals of skin health, such as the daily application of sunscreen.
While recent years saw other beauty and personal care categories, such as colour cosmetics, being influenced by skin care through skinification, 2023 saw signs of make-up considerations increasingly being considered in skin care routines; a trend which is expected to continue moving forward. For example, the usage of cleansers should be supported by rising education on the importance of skin cleansing, especially regarding practices such as double cleansing after wearing make-up, which is being pushed by skin care experts.
International beauty concepts, such as Korean and Japanese beauty (K-beauty and J-beauty), are expected to become more prevalent in the forecast period, especially as brands invest in platforms such as TikTok to raise consumer awareness and increase outreach. Already, K-beauty brands have been expanding their reach in the US, and may become even more influential as consumers shift their attention towards gentle, soothing, yet efficacious products aligned with the prioritisation of skin health.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Skin Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!