The Danish economy is expected to maintain its positive trajectory in 2025 and beyond, supported by the National Bank of Denmark’s forecasts of stable and moderate inflation, growing GDP and real wages, and increasing private consumption. This, together with growing consumer confidence, is projected to drive skin care growth in 2025 and over the rest of the forecast period and will also reinforce the shift towards premium offerings.
Demand for more natural products will keep rising over the forecast period as consumers increasingly look for items that are safer to use. This is likely to spur more natural and organic launches and encourage brands to seek certifications such as the Nordic Swan and the blue label of the Asthma and Allergy association, assuring customers that these products are both natural and safe.
E-commerce is expected to remain the fastest-growing channel, as Danes continue to value its convenience and, in many cases, lower prices. With competition in the online skin care space intensifying, businesses will need to do more than simply offer competitive prices.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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