Skin care is expected to see a slight increase in value sales in current terms, with stagnation at constant 2024 prices, over the forecast period. The main reasons behind skin care’s low expected growth rate in 2025 are linked to two factors: prices are going down following consecutive years of inflation; and mass skin care products are set to see a sluggish performance.
Consumer awareness of the benefits of products featuring specific and scientifically tested health claims is set to grow over the forecast period, driving growth for dermocosmetics. In 2024, however, the dermocosmetics landscape featured mostly premium brands, with few exceptions (such as Eucerin and CeraVe).
Domestic skin care retailer and manufacturer, Ray, previously only a pure e-commerce player, started to open flagship stores in September 2024. With products positioned as premium and dermocosmetic, the company decided to open its first physical store in Bruges, where it only sells its own brands.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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