Over the forecast period, facial care will remain the largest and most dynamic subcategory in skin care. The “glass” skin finish has captivated beauty enthusiasts as they strive to achieve a luminous, almost glossy appearance.
The “tween” beauty trend is anticipated to drive further growth during the forecast period, especially in an era dominated by TikTok. Although tween beauty may face ethical challenges (such as the appropriate time to start using skin care products) and regulatory issues (including age-appropriate messaging, ingredient safety, and potential long-term effects), brands are expected to respond to this social media trend by developing skin care lines specifically formulated for younger consumers, offering gentle cleansers and moisturisers featuring a range of plant-based ingredients, for instance.
Due to increasing competition between beauty specialists and pharmacies, many new product launches are expected over the forecast period. The concept of private labels will be reshaped as channel players begin to include “exclusive brands” in their brochures to attract local consumers to their physical stores.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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