Skin care is expected to witness slightly lower growth than colour cosmetics over the forecast period, as consumers continue to opt for multi-functional products or dermocosmetics with high efficacy. Ingredients with more than one benefit are already gaining in popularity.
In 2023, growth in skin care was driven by the performance of facial care, while body care’s performance remained modest. Body care innovation has not escaped the skinification trend with ceramides, which are normally found in hair care, entering body formulations in both the premium and mass segments.
Brick-and-mortar retailers such as beauty specialists and department stores recorded notable growth in 2023, as consumers returned to physical stores and were incentivised through pricing discount events such as Hot Days. However, retailers need to place greater focus on consultations and digital technology to encourage people into shops and enhance the skin care experience.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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