Ongoing price growth is set to create more price-sensitive consumers across the forecast period. Economising consumers will look for the best price or reduce the amount of skin care products they use, with some switching to cheaper priced offerings.
Consumers increasingly consider skin care to play an important role in the longer-term care of their appearance, and so skin care products will continue to register positive growth. Consumers will also be mindful of protecting the environment, particularly younger consumers, and this will influence further product development.
The key trend in skin care is likely to be the growing penetration of multifunctional products. Many brands have already experimented with multi-benefit combinations, but this is becoming more ubiquitous, and consumers now expect this as standard in many products.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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