Sales of skin care are forecast to rise steadily over the forecast period, fuelled by its increasing popularity among younger consumers. As awareness continues to grow regarding the importance of skin care for both health and appearance, demand for high-quality and effective products is expected to increase.
Dermocosmetic brands are set to become rising competition to mass market offering over the forecast period. These products are gaining popularity due to their inclusion of potent active ingredients and claims of delivering more effective results.
Leading skincare producers are expected to intensify their focus on innovation, resulting in a greater variety of advanced products on the Georgian market. A key area of development will centre around the inclusion of active ingredients, as consumer interest in ingredient-led skin care is forecast to rise.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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