Skin care is set to continue to grow over the forecast period, albeit at a slower pace than in 2024. Retail value (constant 2024 prices) sales are projected to see good-to-moderate growth and retail volume sales moderate-to-slight increases as the forecast period progresses.
One important and ongoing trend is expected to be a preference for a natural look, with a focus on glowing, healthy-looking skin. This shifts expenditure towards skin care instead of heavy make-up, boosting the demand for facial cleansers, moisturisers, acne treatments and anti-agers.
Facial care is expected to remain the major hub for innovation. One question is the direction of innovation.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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