Across the forecast period, skin care will continue growing above the total beauty and personal care market average. Consumers' purchasing power is set to grow, further driving sales, especially in the premium segment, as they focus more on active ingredients and increase their knowledge about the benefits of different ingredients.
An ongoing trend across the forecast period will see consumers prefer a natural look, with glowing, healthy-looking skin. This shifts expenditure towards skin care instead of heavy makeup, driving growth in facial cleansing, moisturising, acne, and anti-aging products.
The competitive landscape among retailers is expected to intensify as traditional retailers invest in e-commerce while emerging e-commerce pioneers rely on new formulas, unique branding and loyalty. However, due to a constantly increasing number of market players, such as beauty scientists and celebrities, retaining customer loyalty is expected to become more challenging.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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