Empowered by readily available information, Turkish consumers are becoming increasingly knowledgeable about specific skin care ingredients and their benefits. This trend signifies a shift away from purchasing entire product lines from a single brand.
The trend of incorporating wellness across various consumer goods extends to skin care in Turkey. Following the success of functional foods and beverages with added probiotics, consumers are showing increasing interest in probiotic-infused skin care products.
Fuelled by advancements in technology, at-home electronic facial devices are gaining significant traction in Turkey. Social media platforms like Instagram and TikTok further amplify the popularity and desirability of these devices.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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