Following double-digit growth in 2024, retail value (constant 2024 prices) sales are set to decrease in 2025 before resuming a strong positive trajectory through the forecast period. Skin care is expected to continue to be fuelled by the strong emphasis consumers place on self-care, wellbeing and preventative health.
A more informed and discerning audience for skin care has emerged in Turkey, known as formula-centric consumers. Possessing a deeper understanding of skin care ingredients, they not only focus on ingredient concentrations but also grasp the synergistic mechanisms of action within formulations.
At-home electronic facial devices are gaining significant traction in Turkey, fuelled by the visual content and trendsetting nature of social media platforms like Instagram and TikTok. Turkish beauty influencers frequently showcase their routines using devices like microcurrent facial toners (eg NuFace, Foreo Bear), LED therapy masks and high-frequency wands, highlighting their purported benefits for skin tightening, radiance and acne treatment.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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