Skin care is expected to maintain solid retail volume and current value growth rates in Poland throughout the forecast period, with rising sales expected to be maintained across nearly all categories. Body care is set to see the fastest growth.
Dermocosmetics skin care, which previously saw a fairly stable performance, experienced a boom in consumer interest over 2021-2023, despite inflation and rising prices. Current value growth in 2023 was far higher than that for overall skin care, which itself saw dynamic growth, as consumers opted for personalised products tailored to their needs.
Although multinational brands are expected to continue to lead skin care in the forecast period, Polish retailers are set to continue improving their skin care ranges as part of their expansion strategies, leveraging the growing consumer demand for affordable skin care products. Private label lines, which are already popular amongst consumers, are expected to gain further support due to looming inflation and a bleak economic forecast.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Skin Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!