Skin care is set to perform positively throughout the forecast period, with robust growth in total volume and current value sales projected. The overall expansion of the category will continue to be underpinned by rising health- and image-consciousness among Costa Ricans.
Segmentation looks set to become more pronounced in skin care over the forecast period, with manufacturers in all categories expected to develop new products that are better suited to the specific needs of different demographics depending on their age, skin tone and colour, susceptibility to various dermatological problems etc. At the same time, it is likely more players will try to gain a competitive edge by launching multifunctional varieties that offer added-value benefits beyond their core purpose.
While demand will remain largely confined to more affluent consumers, dermocosmetics are expected to continue gaining popularity in skin care over the forecast period. In an effort to mitigate the competitive threat they pose and emulate their success, manufacturers of standard brands are likely to develop new products that have similar ingredients and claims, but retail at lower prices.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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