Skin care is expected to maintain a strong performance over the forecast period, although value growth will be increasingly reliant on premiumisation rather than volume gains. The category’s maturity and the continued rise of low-cost channels will apply downward pressure on the mass segment.
Swedish consumers – especially younger ones – are becoming increasingly curious about new brands. This has supported the emergence of domestic players like Estelle & Thild, CAIA, Verso, and Ida Warg, as well as global names and trends like K-beauty brands COSRX, Banila Co, and Beauty of Joseon.
Innovation will likely remain a major growth driver in skin care. Consumers increasingly expect science-backed efficacy, clean and transparent formulations, and convenient, sustainable formats.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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