Skin care in Sweden shows no signs of slowing down. While market maturity and the rise of low-cost retailers like Normal and Rusta pose challenges, the strong premiumisation trend is expected to outweigh these headwinds.
Fuelled by a growing appetite for new and unique products, particularly among younger consumers, niche brands are taking centre stage in Swedish skin care. Major retailers are recognising this shift and are actively expanding their selections to include these niche players.
Demographic shifts present exciting opportunities for the skin care market. A growing immigrant population demands a wider range of products to cater to diverse skin types, moving beyond the traditional focus on sensitive dry skin.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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