The tween beauty trend, targeting skin care and beauty products for pre-teen and early teenage consumers, is expected to drive further skin care growth over the forecast period. This growth will be driven by the increasing skin care awareness among tweens and the influence of social media and influencer culture.
Consumers are increasingly informed and conscious about the ingredients they apply to their skin, driving growing demand for transparency and honesty from brands. Today's consumers are exceptionally knowledgeable about skin care ingredients, often conducting their own research to understand what works best for their skin type and the ingredients to avoid due to potential allergies.
In Australia, there has been a noticeable surge in consumer awareness and interest in holistic health and wellness, sparking heightened demand for body care that offers therapeutic and functional benefits beyond mere hydration and cleansing. This trend mirrors the ingredient focus seen in general skin care, as consumers increasingly seek products formulated with active ingredients, botanical extracts, and targeted treatments to address specific skin concerns such as dryness, keratosis pilaris, and uneven skin tone.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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