Skin Care in North Macedonia

May 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Skin Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Skin Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Skin Care in North Macedonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Skin Care in North Macedonia?
  • Which are the leading brands in North Macedonia?
  • How are products distributed in North Macedonia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Skin Care in North Macedonia - Category analysis

KEY DATA FINDINGS

Anti-ageing, skin heath and body care drive growth in skin care in 2024
The popularity of Nivea allows Beiersdorf dooel Skopje to retain its lead in skin care
Consumers appreciate beauty specialists as they can trial various products
Advanced formulations and cutting-edge technologies are expected to boost value growth in skin care
A rising demand for personalised skin care solutions will shape innovations
AI-powered skin analysis tools are expected to shape the industry across the next five years
Table 1 Sales of Skin Care by Category: Value 2019-2024
Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 6 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

Beauty and Personal Care in North Macedonia - Industry Overview

Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
Download table of contents
The following categories and subcategories are included:

Skin Care

      • Premium Firming Body Care
      • Mass Firming Body Care
      • Premium General Purpose Body Care
      • Mass General Purpose Body Care
      • Premium Acne Treatments
      • Mass Acne Treatments
      • Premium Face Masks
      • Mass Face Masks
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Premium Facial Cleansing Wipes
        • Mass Facial Cleansing Wipes
        • Premium Basic Moisturisers
        • Mass Basic Moisturisers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Premium Lip Care
      • Mass Lip Care
      • Premium Toners
      • Mass Toners
    • Premium Hand Care
    • Mass Hand Care
    • Premium Skin Care Sets/Kits
    • Mass Skin Care Sets/Kits

Skin Care

This is the aggregation of facial care, body care, hand care and skin care sets/kits.

See all of our definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Skin Care research and analysis database.

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