Skin care is expected to see a solid increase in retail value terms at constant 2024 prices in Singapore in the forecast period. Hand care is set to continue to see the strongest growth from the lowest base, as the continued higher level of hand hygiene post-pandemic contributes to dry skin.
Product variety is becoming a key differentiator in the highly competitive skin care category. Face masks illustrates this trend clearly, evolving from basic single-sheet offerings to a multitude of formats, including reusable rubber-based masks, overnight masks, and paste-on formulae applied with a special stick.
As skin care becomes more crowded, brands are under pressure to demonstrate scientifically proven results to win consumer trust. Anti-ageing remains a prime focus, with consumers keen to maintain clear, wrinkle-free skin and embrace a minimal make-up look.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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