Skin care is projected to see a strong performance over the forecast period, in both retail volume and constant value (2023 prices) terms. This will be driven by the dominant category, facial care, underpinned by a high level of awareness of skin care trends and products, and the desire for light, glowing, acne-free skin.
Facial skin care products which claim to have whitening properties are set to continue to gain popularity during the forecast period, as consumers search for ingredients that can “enhance” the appearance of their skin. In this vein, niacinamide, which is believed to even out skin tones, is expected to be a highly sought-after ingredient, with glutathione also predicted to garner greater attention from consumers looking to achieve a fairer complexion.
Local companies are expected to grow their presence in skin care market, thanks to improvements to product quality, affordable pricing and an increasing awareness of the importance of supporting domestically-produced goods. This has prompted Kopi Kenangan, one of the largest grab-and-go coffee retailers in Indonesia, to collaborate with local beauty and personal care brand, Somethinc, to launch two coffee-based skin care products.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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