Skin Care in Guatemala

April 2024
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EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Skin Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Skin Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Skin Care in Guatemala report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Skin Care in Guatemala?
  • Which are the leading brands in Guatemala?
  • How are products distributed in Guatemala?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Skin Care in Guatemala - Category analysis

KEY DATA FINDINGS

Skin care rises despite high inflation in 2023, pushed by social media
Multifunctional trend accelerates throughout category as Belcorp maintains leadership overall
Concerns about ageing drive growth
Skin care seen as important part of overall wellbeing
Pharmacies channel to consolidate in dermocosmetics distribution
Development driven by modern values
Table 1 Sales of Skin Care by Category: Value 2018-2023
Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 6 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

Beauty and Personal Care in Guatemala - Industry Overview

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Skin Care

      • Premium Firming Body Care
      • Mass Firming Body Care
      • Premium General Purpose Body Care
      • Mass General Purpose Body Care
      • Premium Acne Treatments
      • Mass Acne Treatments
      • Premium Face Masks
      • Mass Face Masks
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Premium Facial Cleansing Wipes
        • Mass Facial Cleansing Wipes
        • Premium Basic Moisturisers
        • Mass Basic Moisturisers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Premium Lip Care
      • Mass Lip Care
      • Premium Toners
      • Mass Toners
    • Premium Hand Care
    • Mass Hand Care
    • Premium Skin Care Sets/Kits
    • Mass Skin Care Sets/Kits

Skin Care

This is the aggregation of facial care, body care, hand care and skin care sets/kits.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Skin Care research and analysis database.

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