Skin care sales are projected to continue rising at a modest rate in constant value terms (at 2024 prices) throughout the forecast period. The market is moving away from general-purpose body care toward more targeted treatments based on specific needs.
There is a clear increase in demand for dermocosmetics - products formulated with dermatologically active ingredients, often backed by clinical studies. Leading global brands such as CeraVe, Isdin, Eucerin, and La Roche-Posay are gaining ground, driven largely by the expansion of pharmacy channels such as Meykos, which operates dedicated Derma Center locations.
Looking ahead, customisation in skin care is expected to deepen with the support of digital tools. Brands such as Galderma are leading the way with tools like the Face by Galderma AR app, which allows users to visualise long-term results of product use.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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