Skin care is expected to see continued value growth over the forecast period. Price inflation is anticipated to be lower than during the review period, with growth generated more by consumer trends and the expansion of the consumer base as refugees return once the war is over.
Although sales of skin care are clearly dominated by global brands, there are opportunities for local players. Companies such as Alians Krasy PP, Biokon MNVO TOV and Astra-Cosmetic TOV may look to exploit these opportunities and try to challenge the major brands in the mass segment.
While skin care sees a significant amount of innovation, there is plenty of room for further new product development in Ukraine. The majority of innovation is likely to occur in facial care, with anti-ageing product lines likely to become increasingly prominent in this area.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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