Sales of skin care are expected to rise in 2025 in current value terms, and during the forecast period overall. New routines incorporating serums alongside day and night creams will drive growth.
Over the forecast period, price, efficacy, and sustainability will remain key decision-making factors, guiding consumer preferences and product development. Additionally, the growing awareness and involvement of men in skin care is set to further boost sales, especially within the unisex product space.
Over the forecast period, innovation will remain a key growth driver within skin care , with advanced formulations playing a central role. Particular emphasis will be placed on active ingredients such as hyaluronic acid, renowned for its hydrating and plumping properties.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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