Energy drinks is expected to register healthy growth over the forecast period due to the strong development of modern grocery retailers in Algeria. In addition, the growing domestic production of energy drinks in the country is expected to boost sales going forward, especially as the category has significant room for growth as it is far from mature.
The further development of the consumer foodservice industry is also expected to drive the growth of energy drinks in Algeria over the forecast period. In addition, the young population and the demographic trends will boost future sales of energy drinks.
The main potential threat to the future growth of energy drinks is the expected decline in disposable income levels due to the ongoing economic downturn in Algeria. Surging inflation and devaluation of the local currency have prompted the government to impose restrictions on imported products, particularly non-staple foods and drinks.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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