Unlike some other categories of soft drinks, energy drinks has yet to reach its full potential in the United Arab Emirates. In parallel with Red Bull holding the lion’s share, smaller brands are emerging and disappearing.
The recent shift to local brands of soft drinks has not had a direct impact on demand for energy drinks in the United Arab Emirates, although it has given some consumers an additional reason to explore other brands that are now widely available in the market. Some new launches include Power Horse Energy Zero, Triple Power, Abe, Ghost, C4 and C5.
The trend for healthier eating and drinking is likely to remain relevant in the United Arab Emirates over the forecast period as consumers pay greater attention to ingredients and are trying to make healthier choices. However, this trend is unfolding slowly within energy drinks.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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