Energy drinks are expected to remain one of the fastest-growing areas within soft drinks in Estonia over the forecast period. The demand for beverages with functional benefits is anticipated to continue, driven by a consumer base that values added features like energy boosts, enhanced focus, or improved stamina.
Despite the positive outlook, economic uncertainty remains a significant factor shaping the energy drinks market in Estonia. With the 2024 VAT increase already placing additional financial strain on consumers, the anticipated further rise in 2025 is likely to compound these challenges, potentially dampening overall consumer confidence.
Energy drinks in Estonia is expected to remain predominantly dominated by branded products over the forecast period, with private label offerings continuing to play a relatively minor role. While private label options like Maxima's Zet brand have made some inroads, their presence remains limited, even within the stores of their parent retailers.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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