During the forecast period, the target audience of young adults is expected to maintain their consumption of energy drinks. Until a perceived safer and equally invigorating alternative is available, young people are unlikely to discontinue their consumption of energy drinks.
The composition of energy drinks is expected to change during the forecast period. Energy drinks will be affected by Estonian consumers’ shift to reduced sugar, low calorie and less carbonated soft drinks.
The younger demographic, particularly under 30-year-old consumers, is predicted to show a strong preference for energy drinks, especially during visits to nightclubs. Many individuals head to nightclubs after work or university, particularly towards the end of a hectic workweek when fatigue and exhaustion sets in.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!