Energy drinks will continue to be the pest performer among soft drinks over the forecast period in terms of volume growth. Consumers’ busy lifestyles, combined with a growing range of more affordable offerings, will support volume growth.
Penetration of energy drinks in rural areas is still very low and as urban areas become increasingly saturated, energy drink brands will expand their distribution networks to more rural areas. This will be supported by improvements in infrastructure and the growing reach of supermarket chains.
To stand out in an increasingly competitive landscape, brands will explore collaborations with social media influencers, as it is imperative to be present in the online space in order to reach the consumer demographic of energy drinks. This could see popular local celebrities join forces with energy drink brands.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!