There is a burgeoning opportunity in the realm of 'natural' energy drinks that aim to address health concerns associated with traditional energy beverages. Brands focusing on positioning such drinks as a lifestyle choice through vigorous advertising campaigns are likely to succeed.
Energy drink manufacturers are embarking on aggressive marketing strategies, introducing new brands, enhancing brand visibility, and showcasing product innovations through various advertising platforms like billboards, print, TV, and radio. Despite facing negative publicity, these efforts have effectively expanded their consumer base and stimulated growth.
Urban nightlife culture has significantly contributed to the consumption of energy drinks, often as supplements with alcoholic beverages. These drinks serve a dual purpose, providing an energy boost while also being used as mixers to "dilute" alcoholic content.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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