Energy drinks in Brazil is set to see a double-digit off-trade volume CAGR in the forecast period, with regular energy drinks expected to see slightly higher growth than reduced sugar energy drinks. As energy drinks is still highly associated with nightlife and gaming, it is frequently not seen amongst the healthier options in consumers’ routine.
Energy drinks is now starting to see a more sophisticated approach, with formulae created to provide more than just a caffeine kick. These new functional beverages contain ingredients that support digestion, strengthen the immune system, and enhance hydration.
Aluminium cans continue to dominate energy drinks, with major brands such as Red Bull and Monster Energy exclusively using this packaging format. Their product ranges vary in size, primarily offering 269ml, 350ml, and 475ml cans.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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