Energy drinks in Morocco remain in the early stages of development, presenting significant growth potential over the forecast period. Key drivers include increasing urbanisation and the adoption of busier, more demanding lifestyles, which are likely to bolster demand for functional beverages that offer quick energy boosts.
The category’s trajectory towards fragmentation is set to accelerate as more economy brands enter the market, challenging the dominance of established players like Red Bull. The rising presence of budget-friendly options such as Sting and Black Energy is anticipated to shift consumer preferences, particularly among price-sensitive buyers affected by declining disposable incomes.
Despite the promising growth outlook, energy drinks face potential headwinds due to their classification as non-essential products. As household incomes come under pressure from inflation and a higher cost of living, consumers may deprioritise discretionary spending on items like energy drinks, opting instead to allocate resources towards essential goods.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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