Energy drinks in Hong Kong is poised for future growth, driven by the rising preference for reduced sugar options and the associated benefits found in these variants. The increasing availability of energy drinks free from sugar with supplementary vitamins and functional ingredients, many of which contain no calories, serves as a key growth factor for the category over the forecast period.
Hectic lifestyles and increased travel have become common among the Hong Kong population, particularly as routines return to pre-pandemic norms. As the cost of living continues to rise, value sales of energy drinks are expected to reflect this trend.
Energy drinks is poised for further growth as consumer preferences shift towards natural ingredients and health-focused options. Brands that focus on specialised health functions are gaining traction and have the potential to disrupt traditional dynamics in the category through unique selling propositions and innovative formulations.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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