Rapid urbanisation will lead to an increase in the demand for energy drinks over the forecast period. Urban areas are often characterised by a faster pace of life, with longer working hours and more demanding schedules.
Most of the demand for energy drinks comes from the younger population, with more than 60% of Pakistan’s population aged 22-40 years. University and college students are key targets for energy drinks manufacturers as they require caffeine and energy to cope with hectic lifestyles and student workloads.
There is a rising trend towards health and wellness among Pakistani consumers. Energy drinks that offer functional benefits, such as improved focus, quick energy boosts, and enhanced physical performance, are becoming popular.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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