As consumer demand for energy drinks, especially among Generation Z, continues to rise, the competitive landscape for energy drinks will become more intense. Since entering the Taiwan market in 2017, Monster Energy has emerged as the fastest-growing brand.
As consumers increasingly seek healthier options, traditional energy drink are set to expand and innovate across the forecast period. Products will increasingly contain natural ingredients or offer unique taste and flavour combinations.
Sugar-reduced energy drinks have experienced remarkable growth in recent years, primarily driven by consumers' growing health consciousness. As more individuals become mindful of their sugar intake and seek healthier lifestyle choices, sugar-reduced energy drinks have emerged as a popular option.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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