Energy drinks is set to experience a considerable slowdown in consumer demand over the course of the forecast period as consumers, especially younger generations, focus more on health and wellness and leading healthier lifestyles. Many will come to view regular sugar-based energy drinks as an unhealthy soft drink, as has occurred in many other European markets.
Health-oriented consumers will increasingly demand sugar-free energy drinks over the forecast period. Many players in the competitive landscape have already launched sugar-free versions of energy drinks, including the leading brand Red Bull and private label players.
Roiss Dva doo, which distributes the leading Red Bull brand in Slovenia, is set to remain the mover and shaker in the energy drinks category over the forecast period. Thanks to significant investment by the parent company, Red Bull GmbH, the brand will continue to enjoy strong marketing support, which will improve its visibility and help it cement its market share amidst an influx of more competitively priced brands into the market.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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