Over the forecast period, energy drinks in Romania is expected to experience a gradual deceleration in growth. Factors such as the recent legislation restricting sales to minors, persistent increases in unit prices, and intensifying competition from other non-alcoholic beverages (such as coffee and sports drinks) will likely pose significant challenges.
In line with the broader health and wellness trend, demand for reduced sugar energy drinks is anticipated to rise significantly as Romanian consumers become more conscious of their health and dietary choices. Currently, the selection of reduced-sugar options within the category remains limited, but this gap presents a valuable opportunity for growth.
The retail landscape for energy drinks in Romania is expected to remain highly diverse, with a range of channels contributing to accessibility and convenience. Forecourt retailers, in particular, will continue to be a key distribution channel, as energy drinks are frequently purchased by drivers seeking a quick energy boost on long journeys.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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