Despite significant growth in energy drink penetration, reaching nearly one-third of Belgian households during the review period, further expansion is expected in the forecast period. Continuous innovation and diversification is projected to attract new consumers and cultivate new consumption habits.
As the energy drink landscape evolves, it becomes increasingly important for players to expand and diversify their distribution channels to reach new and varied audiences. The expansion of distribution networks is crucial for tapping into emerging consumer segments and ensuring ongoing growth.
The two major players, Red Bull and Monster, will continue to fuel the growth of the energy drink category. Healthier and functional energy drinks are also anticipated to bolster the category's expansion.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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