Marketing will continue to be key over the forecast period, as competition in the growing energy drinks landscape continues to be fierce. Players will implement different strategies to strengthen consumer loyalty.
Across the forecast period, innovation in energy drinks will continue to focus on exciting flavours and functional benefits. For example, the ED Dragonfruit Frost Edition energy drink combines the exotic taste of pitaya (dragon fruit) and cranberry, offering a unique and energising experience.
Domestic origin matters greatly to Finns, and local players will continue to showcase their domestic nature across the forecast period. For example, the local Teho brand by Olvi, emphasises its domestic origin by featuring the Key Flag symbol to communicate its Finnishness to the consumers.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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