Volume sales growth of energy drinks over the forecast period will be driven by their growing popularity amongst younger consumers, supported by active advertising, assortment expansion, and promotional campaigns. Authorities are expected to continue raising awareness about the negative effects of energy drinks consumption by children, which could potentially lead to a future ban of their sale to minors in Serbia.
Leading players are expected to maintain their positions thanks to their extensive market presence, strong advertising and brand loyalty. However, competition is set to remain intense over the forecast period as consumers will increasingly seek value for money.
Innovation and the introduction of new products, including flavours, are expected to drive consumer interest in energy drinks over the forecast period. The market is likely to see an increase in healthier alternatives, such as sugar-free options and energy drinks fortified with vitamins and dietary supplements to attract increasingly health-conscious Serbians.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!