The energy drinks market in Israel is expected to sustain positive volume growth over the forecast period, albeit at a slower pace compared to the rapid expansion seen over the past five years. While local consumers' increasingly fast-paced lifestyles will continue to drive demand for these beverages, growing concerns regarding the potential negative health effects of energy drinks are gaining attention, particularly from the Israeli government.
In common with several other soft drinks categories, energy drinks is seeing a surge in zero sugar variants, driven by the health and wellness trend. Nonetheless, the increasing sophistication of Israeli consumers’ health knowledge poses a potential threat to the development of energy drinks, as consumers are increasingly concerned about the health effects of artificial sweeteners, flavourings, colourings and preservatives and looking for ingredients and products that are seen as more natural.
In March 2024, Carmel Corp initiated discussions with Fouzi Shamshoum Sons Trade & Marketing Co Ltd regarding the acquisition of the rights to import and distribute Blu. By May 2024, This agreement was formalised through a memorandum of understanding (MOU), with Carmel Corp set to purchase the Blu distribution rights for ILS450 million.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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