Energy drinks is set to maintain growth in South Korea in the forecast period, with increases anticipated for both regular and reduced sugar energy drinks. As demonstrated by rising sales of zero sugar energy drinks under brands such as Monster, Hot 6, and Red Bull, even health-conscious consumers are increasingly willing to include energy drinks in their diet, provided these products align with their wellness goals.
Given the increasing use of energy drinks by South Korean consumers who engage in physical activity, there is a clear opportunity for brands to expand their product lines to better cater to this demographic. Energy drinks formulated specifically for pre-workout or post-workout consumption, perhaps enriched with electrolytes, BCAAs, or other performance-enhancing ingredients, could capture the attention of fitness enthusiasts.
The post-pandemic revival of social activities in South Korea offers a unique opportunity for energy drinks brands to capitalise on the growing trend of consuming energy drinks in social settings. Brands could develop marketing strategies that position energy drinks as an essential part of social events, whether as a stand-alone beverage, or as a mixer in popular cocktails.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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