Energy drinks in Georgia are expected to exhibit strong volume growth potential during the forecast period, driven by the market’s current low level of saturation. As the category matures, a greater assortment of energy drinks is anticipated to become widely available, and shelf space in retail outlets is likely to expand.
The number of energy drink brands available in Georgia is forecasted to grow, intensifying competition among players. To capture consumer attention, manufacturers are expected to introduce new products, flavours, and innovative formulations, supported by active marketing and advertising efforts.
The share of healthier energy drink alternatives is forecasted to expand significantly during the forecast period. Products with reduced sugar content and added nutritional benefits, such as vitamins and dietary supplements, are expected to gain greater prominence in the market.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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