Different product sizes and prices to suit a variety of purchasing capacities have been valued by consumers as the cost of living has risen significantly in recent years. The market continues to expand with a growing variety of formats, offering options ranging from 250ml to 1.
Whilst the potentially harmful effects on health due to the high sugar, caffeine or taurine content of energy drinks do not deter many Guatemalans from purchasing them, a growing niche of health-conscious consumers are looking for healthier options. In response, there is an increasing number of brands with natural ingredients available on the market, such as Raptor Xtracto, which is made from green tea and guarana.
The growing interest in energy drinks has led to the appearance of products in other categories that claim to be energizers. The leading Raptor brand, for instance, offers a chewing gum that claims to be a source of energy, whilst the leading sports drink brand Gatorade offers Fast Twitch powder, which claims to be both energizing and hydrating with a blend of caffeine and electrolytes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!