Energy drinks is set to undergo a remarkable transformation during the forecast period, marked by substantial growth as consumer preferences and lifestyles evolve. The projected double-digit CAGR reflects the sector’s responsiveness to the dynamics of modern living and the appeal these beverages hold, particularly among the younger generation.
The energy drinks category is poised to experience heightened competition in the forecast period, driven by the growing prominence of local brands. As the long term growth potential of energy drinks becomes increasingly evident, the emergence of private label from retailers is also predicted.
Energy drinks is expected to witness considerable growth in on-trade volume sales. This increase is expected to be influenced by the expansion of new establishments catering to the on-trade sector, with a specific emphasis on bars and pubs.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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