Energy drinks is expected to maintain off-trade volume growth in Mexico throughout the forecast period. However, over the forecast period tighter regulation regarding the use of certain ingredients might be discussed by the government and hamper growth.
Constant new product launches are expected to be observed in energy drinks in Mexico over the forecast period, as companies continue exploring different flavours and positionings for such products. Collaborations with artists and athletes are likely to gain relevance, and the further development of functionality is likely to remain a focus for manufacturers.
Innovation observed in other soft drinks categories might become an important threat to growth for energy drinks in Mexico over the forecast period. Fortification and functionality might also be observed in categories such as sports drinks, RTD tea, and juice, while an energy boost can also be offered by other products, such as hot drinks or specific supplements.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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