Energy drinks sales in Indonesia are expected to achieve positive growth in both on-trade and off-trade volume terms during the forecast period, albeit at a slower rate than in the preceding five years. The category’s performance is largely influenced by the target consumer segments, particularly adult males engaged in physically demanding jobs such as agriculture, construction, and long-haul driving.
The shift in packaging trends within the energy drinks market, from glass bottles to cups, underscores a strategic effort by industry players to expand the product’s appeal to a broader range of consumer segments. This includes targeting different age groups and increasing accessibility for varied consumption occasions.
Cut-price promotions in modern trade channels, particularly in convenience stores, are expected to remain a dominant strategy for energy drink players, especially for products in glass bottles and metal cans. This focus on promotions targets the lower-middle-income segment, which is highly responsive to discounts and deals.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!