Off-trade volume sales of energy drinks in Norway doubled over the review period. Successful marketing campaigns encouraged the widespread acceptance and adoption of these products.
Surveys show a strong percentage of young Norwegian consumers consume energy drinks. According to one survey, 58% of students in junior high and 72% in high school.
New brands and flavours, particularly sugar-free options, continue to be introduced to meet consumer demand trends and preferences. For example, companies like Hansa Borg have successfully launched new brands and products, such as CULT.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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