With the improved macroeconomic environment and consumer confidence, energy drinks is expected to come back to stable volume growth in the upcoming period. Energy drinks have a very distinctive taste which loyal fans enjoy, although the boost of energy is one of its greatest benefits.
The year 2024 will be a turbulent period for energy drinks as the industry adapts to the new ban on selling energy drinks to minors. It is hard to estimate what share of energy drinks are consumed by the under 18s in Poland.
The evolution of energy drinks content and formulas is expected to develop. Energy drinks have a rather negative public image due to the high content of caffeine, sugar or sweeteners, sometimes with combinations of other stimulants and energy boosters, as well as other artificial additives.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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