Off-trade consumption of energy drinks in Argentina will continue to grow over the next five years, fuelled by new consumption occasions and substantial brand investment. Driving growth is players' ability to diversify and tap into consumer needs, promoting energy drinks for gaming, sports, fitness, or as mixers in social and nightlife settings.
Fitness-oriented drinks offer another opportunity to expand the energy drink landscape across the forecast period. As consumers move away from beverages loaded with sugar and unfamiliar ingredients, companies that provide better-for-you products sweetened with natural ingredients like stevia are among those that could be the biggest beneficiaries.
Across the review period, major players like Coca-Cola Argentina (with Monster), Red Bull Argentina, and Pepsi-Cola Argentina (with RockStar) drove promotional activity for energy drinks in Argentina. The dynamic and competitive landscape prompted companies to invest heavily in marketing and promotional efforts, supporting their flagship brands and newer product launches.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!