Soft drinks in the UK is increasingly witnessing a blurring of categories, where some consumers may choose energy drinks rather than specific sports drinks when participating in activities or prefer energy drinks over a shot of coffee. Local consumers are in search of functionality to satisfy different needs, and often seek multipurpose drinks that offer specific value.
Over the forecast period, the smaller segment of reduced sugar energy drinks is expected to be the more dynamic performer within the category. The addition of vitamins and natural ingredients has broadened the perception of energy drinks for consumers that go beyond processed sugar or caffeine.
Limited editions of energy drinks are key to capturing consumer attention and creating excitement through unique, seasonal offerings. As the category evolves, limited editions will continue to play a crucial role in driving brand loyalty, understanding consumer preferences and maintaining their interest in an increasingly competitive landscape.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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