Saudi Arabia plans to attract over 100 million visitors annually by 2030 as part of its Vision 2030 strategy. Along with religious tourism, the Kingdom is also focusing on expanding its leisure tourism offer as part of plans to diversify its economy.
Caffeinated beverages, including RTD coffee and RTD tea, are expected to increasingly challenge energy drinks in Saudi Arabia during the forecast period. These offerings are gaining traction with consumers not only due to their appealing flavours but also because they are generally perceived as being healthier than traditional energy drinks.
Local energy drink brands in Saudi Arabia, such as Code Red, Mixa, W, Cobra, and Drinx, are expected to maintain strong competition against international brands throughout the forecast period. These homegrown players benefit from reasonable prices, which appeal to lower socioeconomic segments of the population, while also tapping into the growing consumer demand for locally produced goods.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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