The share of reduced sugar energy drinks in South Africa is expected to increase over the forecast period as more consumers prioritise health-conscious choices. As the demand for reduced sugar options continues to grow, producers of energy drinks, including those of global brands such as Monster Energy, will adapt by introducing further reduced or zero sugar or low-calorie versions of their popular offerings.
Proposed changes to label regulations are expected to have a major impact on the labelling of energy drinks in South Africa. It is important to note that the proposed changes will focus on several factors which will impact packaging strategies, including; health and nutritional claims; compulsory front-of-package labels; and standardised labelling.
The average unit price of energy drinks (at constant 2024 prices) is predicted to remain relatively stable over the forecast period and continue to approximately align with the average inflation rate – a notable achievement when compared to price rises in other soft drinks categories. In addition, price stability will be crucial for maintaining consumer demand and brand rankings, as price-sensitive consumers will likely shift to any number of energy drinks brands available in South Africa.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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