Premium beauty and personal care is projected to see retail value (constant 2024 prices) sales rise in 2025 and over the forecast period as a whole. The recovery of consumer purchasing power and improving employment rates are set to spur interest in premium products.
The end of government intervention in the market, the elimination of import barriers and a stable and predictable economy could change the investment climate in Argentina over the forecast period. In this scenario, companies are expected to grow and improve their portfolios of premium products in the short term.
E-commerce is expected to continue to develop and grow in premium beauty and personal care over the forecast period, boosted by pharmacy chains like Farmacity as well as beauty specialists like Rouge, Juleriaque and Prestigio. Key sales events like Black Friday and Cyber Monday and special occasions like Mother's Day and Father's Day will continue to play key roles in the development and growth of online sales.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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